Why the Employee Experience is More Important Than Ever

Why the Employee Experience is More Important Than Ever 2560 1733 Balance Point Team

The term employee experience is not new. HR thought leaders have been talking about it for decades. One such thought leader, John Bersin, recently published new research on the topic that shows that focusing on the employee experience is more relevant than ever. If it hasn’t been on your organization’s radar, now is the time to take note.

A favorable employee experience appeals to employees throughout their journey with a company—recruiting, onboarding, development, advancement, separation. It’s influenced by the connection they have with the corporate mission, the relationships they have with their manager and coworkers, and how they are compensated, recognized, and rewarded. It’s what gives an organization a competitive edge in the hunt for talent.

Recent changes in the business landscape have brought it to the forefront. Josh Bersin cited these three factors as contributing to the rise in importance of the employee experience.

The pandemic

COVID left employers questioning how they can support the mental health of their workers. Burnout is real. During the pandemic, 4 in 10 adults in the U.S. reported symptoms of anxiety or depression, quadrupling the pre-pandemic rate. Supporting stressed, overworked employees by promoting work-life balance, establishing boundaries, and encouraging time off is now a priority.

With the rise of remote and hybrid teams, business leaders are challenged with engaging their employees. These work models often struggle from a loss of communication and collaboration due to being separated. Investing in technology that enables employees to share ideas, receive praise, remain connected, and receive training has become the new norm.

The job market

As the U.S. economy improves, employers are having a hard time building their workforces. 49% of small business owners report job openings that cannot be filled, a 48-year record high. Smart business leaders are focusing on a better employee experience to manage the current talent shortage. Providing incentives like flexible scheduling, tuition assistance, and advancement opportunities attracts and retains employees.   

Employers are also getting creative with their recruitment efforts by focusing on their corporate brand and investing in applicant tracking technology to help streamline the process and accelerate the time to hire.

The lack of innovation in HR technology

The limitations of HR technology have become apparent. Employers are realizing that tools that are simply transactional in nature are stifling productivity; and are seeking solutions that deliver a consumer-like experience for employees.

Business leaders once worried about millennials entering the workforce, labeling them digital natives who were impatient with technology. “Self-service” became the buzzword. Those millennials are now hiring Gen Z-ers and parenting Gen Alpha-ers who were born with a tablet in their hands. Now, business leaders are anticipating their expectations when they enter the workforce and, in response, are seeking platforms that meet and exceed the technology employees use in their everyday lives and that will meet the expectations of the future.

Invest in Your Employee Experience

As the business landscape evolves, the employee experience becomes more important than ever. Schedule a consultation to learn about the tools we provide that can support your efforts in developing your employee experience.

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